Are you in love with your clothes? Do you love fashion? Do you want to get paid for your new clothes? If the answer is yes to all of them, you consider becoming up a fashion influencer or a clothing influencer. There are many clothing lines, and companies promoters are wanted.
However, there are several aspects that a fashion brand or a clothing company looks into before hiring a fashion influencer. So if you want to become a fashion influencer, then you need to remember the several factors that the company sets as a guideline when selecting a clothing influencer.
In this article, we will discuss those guidelines so you can prepare yourself to be a clothing influencer or determine whether it is the right fit for you. We will also look into some of the companies where clothing promoters are wanted.
What Companies Look For Before Hiring Clothing Influencers?
Since finding the right influencer can make or break a company, the companies must do everything in their capacity to select the right influencer. A company generally find the right influencer through various categories and analysis. Here are some of them:
Analyzing The Engagement
Well, companies do look into how many followers the influencers have. They are also looking into influencers who have better engagement with the audience. for example, when the audience member asks the influencer some questions like whether the Material of a garment is good or whether the size fits? The company will see whether you engage and have a conversation with these followers. Clothing companies are eager to know whether you, as an influencer, take the time to read the comments made by the followers. The reason companies are willing to hire individuals who connect and engage with the audience and influence business is so that the network can be extended.
Checking Out Competitors
The other aspect that clothing companies take into account When hiring a clothing influencer is the other brands and clothing companies that their target influencer represents the first time. This gives them the knowledge of the potential competitors and the target audience you work with. The other reason for checking out the competitor brands you represent is to understand your work quality. Whether you frequently post ads about the brand And also the audience who purchases your competitors brand will be purchasing yours when the influencer works with you.
Being Authentic
Most companies understand that the target audience needs someone they can connect with. One of the aspects that makes connectivity possible is the influencer’s authenticity. While there are tools for measuring engagement, understanding the improvement of traffic, there is no such tool to measure authenticity. But there is a way through which the brand checks the influencer’s authenticity. While answering the questions and connecting with the audience, they properly disclose the followers with the posts for which they are sponsored. It can be easily identified based on the influencer’s hashtags about the sponsored posts.
Getting Vetted By Agency
If you want to become a clothing influencer and thought that just posting different brands and hashtagging them would enable you to become their brand influencer, you are wrong. Whenever brands or companies want clothing promoters, they contact influencer agencies and give their criteria and niche so they can be aligned with the promoter who is akin to their brand. One of the criteria that most clothing companies cater to is finding an influencer from the agency who can be a trendsetter. Even if it is a small company and they are aware they cannot sell the merchandise at par with Zara or the likes, they always want someone who can help them increase the audience. In most cases, the companies look for influences awaited by the agency instead of spending hours searching for the influencer on social media. So if you want to become a fashion influencer and connect with clothing promoters, get connected with an influencer PR agency.
Now that you have an idea of worth clothing promoters want in their lifestyle influencers let’s look into five companies where clothing promoters are wanted.
5 Companies Where Clothing Promoters Wanted
Most of the clothing companies that are looking for influencers want aspirational candidates who are heavy social media users. They want to collaborate with young individuals and connect with like-minded audiences across the Instagram platform.
Here are 5 companies that are eager to hire clothing promoters as their fashion influencer and what they are offering as perks to the influencer
- Unbound Classic – Fashion Amazon Seller
Perk: sponsorship based on payment per post
- Goddess Fashion Designs – Trendy and Modern Fashion For Women
Perks: sponsorship based on payment per post
- Lace Intimates – Intimate Apparel for Women
Perks: On every sale made through the influencer, she will get a 20 percent commission
- Coeurs Sauvages – Sustainable Luxury Women’s Fashion
Perks: On every sale made through the influencer, she will get a 10 percent commission
Free product from the company
- Angelina Belle Boutique – Fashion for Every Body Size
Perks: Sponsorship based on payment per post
On every sale made through the influencer, she will get 10 percent commission
On every purchase made by the influencer 40 percent discount on the products
Summing It Up!
Want to be part of this community and get hired by companies that care about advertising for clothing promoters wanted? Contact an influencer PR agency to help you become an influencer and grab the job’s perks. Over 40 companies are looking for clothes and lifestyle influencers.